case study

Scaling Lead Follow-Ups with Voice AI at 1/5th the Cost

Service
11x, n8n
Client
SumUp
Client
SumUp automated inbound lead calls with a Voice AI Agent from 11x via Triangle, reaching leads within seconds. The AI matched human performance (40% vs. 42% SQL rate) while cutting costs by 5×. It now qualifies 100% of leads, letting reps focus on closing — not chasing.
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summary
Scaling Lead Follow-Ups with Voice AI — at 1/5th the Cost Client: SumUp Use Case: Automating inbound lead qualification Technology Partner: 11x + Triangle
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